Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. Nevertheless, one should take note of the fact that a number of software marketers and developers fail to build their already loyal clients and just think about getting more and more potential clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. That being said, here are some helpful tips to make sure that your loyal clients remain satisfied and make sure to recommend your software and positively review it.
1) Take advantage of software escrow so you have a safe source code
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. All of this could happen to you in just a snap of a finger. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. You just have to remember to go for high quality services that have proven time and again to be reliable.