Influencer marketing has its roots form some old marketing strategies, so it is not new. It involves ensuring the right kind of people are busy talking about your products and services. This is how you shall realize more customers, who will keep talking about your products, thereby increasing chances of realizing more sales. This strategy is enough proof that word of mouth was always the best marketing strategy ever conceived.
There is no longer need to use shouty means to generate interest in your products. Social media has assumed the role of word of mouth marketing and made it readily available. When you get online influences no your side, you will go far with your campaign efforts, through their social media platforms. Through this marketing, you shall tap into a huge market that trusts what you have to offer. Friends will help to spread your brand, to people who shall readily listen to them. You therefore need to look carefully at what you stand to gain and take it.
You need to find influencers from your social circles and outside your social circles. An example could be your job as a furniture store marketer. You need to look into the world of interior design blogs, fashion blogs, and even construction blogs, and fish out opportunities of cross relation. As you go hunting for the big names, do not forget the influence of the smaller names as well. This makes them feel important, as they also get to participate in the outing of a new product or service. They also do more influencer work as compared to the big names, seen through how prolific they get with it.
See to it that the influencers are duly rewarded. We all love to be treated nicely. You need to do something special for the major influencers in your social media arena. You could offer them the first chance to try out the product, or you could make them some exclusive packages. You could also extend them for free. You can ask them to contribute to the development of a product. They will appreciate their efforts going so far. They shall in turn re-post, re-tweet of like posts about the product, and help get it out there. They obviously get approached by many companies, so you need to keep their attention as long as you can.
Ensure they take it personally. There has to be a bond formed between the influencer and the product. Aim to engage the influencer on their terms. Do not make the intention too obvious. Ensure you also mention them, as they will appreciate being treated as other top influencers. The interests of the influencer have to align with those of the product.
The influencer and their targeted audience for influence are always changing. These relationships, as long as they remain great, will always bring in more sales. There are some software tools that you can use to track and measure how these influencers’ impact has helped the performance of your product in the market.