8 Lessons Learned: Messaging

Tips for Successful Business SMS Marketing

Short message service (SMS)is probably the most underutilized form of marketing especially among small businesses. But a properly-executed business sms marketing program can produce impressive results with the prospects of a 98% phone sms open rate. You cannot afford to ignore this approach to customer messaging when you consider how impressive the potential return on investment is.

Here are tips for making your business texting promotions very effective:

Abide by SMS Promotions Rules

It’s illegal to spam customers with SMSs, so just don’t do it. Nonetheless, it’s possible to entice your customers during online engagements to register for your sms marketing. For example, you may ask them to click a checkbox to subscribe, or send you a text message with certain keywords to opt in. Potential customers signing up certainly convert better.

Keep Your Messaging Short

The recommended maximum for this messaging is 160 characters. If you exceed the limit, mobile carriers will break the message into bits of 160 characters. The messages may be mended before reaching the recipient’s phone, although this may not happen flawlessly all the time. It’s possible for a carrier not break or merge such text. Likewise, there’s no guarantee a carrier will deliver an SMS longer than 160 characters.

Long text messages pose several problems, such as the possibility of not being delivered at all or reaching the recipient in a disorganized form. You don’t want your prospective customers failing to receive your message or not being able to discern the essence of your marketing communication. At any rate, SMS communication is inherently supposed to be short. Still, an SMS should not be like a web article, so when it’s long, a recipient may fail to read everything in it.

Get the Timing Right

Your business sms marketing will achieve a maximum effect if you do it at the right time. Timming is important because of the nature of sms communications, considering that people usually don’t have to wait until the weekend, evening, or data activation to receive and read an sms. You can exploit this attribute of sms marketing to obtain the best possible outcome.

Consider a local pizza joint that sends you an sms announcing incredible discounts just when you’re almost ordering lunch! Therefore, when potential buyers are more likely to require your services and offerings is the right timing for sending promotional messages. The right timing might be a particular time during the day, week day, or a specific month.

Business sms marketing can do you wonders if you get it right every time. Choose the correct timing, direct the messaging to opted-in recipients, and limit sms length within 160 characters.

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